Tenzo pulls in all the granular sales data from your Point of Sale (POS), giving you instant access to your data so you can analyse and make the business decisions you need. When you add new product items or update your menus you will see the changes automatically reflected in your data in Tenzo.
The structure of the sales module enables you to drill down into the data to support your analysis from sales by location through to sales by product item.
Here are some of the top sales metrics that Tenzo customers are using to understand their business performance:
1. Sales vs. Budget
Per location, you can view your sales achieved compared to the budget that you set in Tenzo. It's also possible for Tenzo to allocate your budget per day using your past sales performance. Check out this article for more information on how budgets work in Tenzo.
Using the trends view in Tenzo you're able to see the difference between your sales and budget over the time period that matters most to you.
By having access to granular weekly budget information customers are able to identify early when they are at risk of missing their budget and then work with their teams to identify ways to mitigate this. For example, offering bundle deals to increase the average transaction value or targeted promotions to increase customers.
2. Sales by Order Type
By looking at the different channels (Order Types) that you receive your sales through e.g eat in, takeaway, or delivery, you will be able to understand how well your market positioning is working with your customer base. For example, do customers prefer to take away food rather than eat in?
The performance of delivery and takeaway sales is now more important than ever for hospitality businesses. Within sales by order type you can also see the split of sales by direct customer takeaway compared to delivery partner sales e.g. Deliveroo, Just Eat or UberEats.
Drilling into the average transaction value by order type you may identify a channel where customers aren't spending as much. To address this you might try to change your menu or offer different promotions to encourage customers to spend more with you. Using Tenzo you'll be able to track the impact of these initiatives to see their impact on a daily basis.
3. Sales by Revenue Centre
For traditional establishments understanding sales by Revenue Centre lets you literally see how the different physical areas in your business where you cash off sales from customers are performing.
This could be for example your terrace, back bar and restaurant. If there is a centre that isn't performing as well, for example, your back bar, you would want to investigate to understand whether it's the staffing, menu or physical set-up that is impacting sales and then take action to address this.
Alternatively, if you've set up dark kitchens or are running multiple brands from one location, then Revenue Centres is where within Tenzo you can track how these brands are performing.
4. Top Product Item Sales
Understanding your top-selling items and those not selling well will help you understand your customer demand and support your menu development. Thanks to Tenzo, you are able to identify trends in product item sales.
For example, you may identify that a certain product item sells best on a Wednesday. You can then be able to work with your team to understand why this may be happening and identify things to try to upsell this more on other days.
5. Accessing Sales Insights
Once you've confirmed the sales KPIs most important for you to track, your Tenzo dashboard and automated email reports can be configured to show these. If you are responsible for setting up Tenzo for other users, it is also possible to configure different dashboard views and emails for other user groups. You can also limit the sales data that can be accessed by different users, for example, a General Manager can be limited to just see the data associated with their location.
If you have any further questions on the Tenzo Sales module please drop us an email at email@example.com and we will be happy to help you! :)
*Please note that the insights that you can access in Tenzo may be limited based on the Point of Sale that you use. For more information please ask your Customer Success Manager.